Every enquiry caught. Every one answered first.
Most businesses don't lose leads — they lose the race. This half of the system makes sure nothing lands on the floor, and that whoever does get in touch hears back from you before they hear back from anyone else.
Forms, ads, inbox, walk-insFirst reply in minutesOne thread per customer
78% of buyers go with whoever answers first.
Not the cheapest. Not the best reviewed. The first one to reply. And the enquiries that decide it mostly arrive when your office is shut — evenings, weekends, the moment someone's basement floods.
Time to first reply
How long a new lead waits, by who's answering
Sources: inbound-lead response research (2024) and EP client build data.
Five parts, one job.
They work on their own or together. Most clients start here, because this is where the money is usually leaking.
Website agent
Answers questions on your site and captures the visitor.
- Knows your services, your prices and the towns you cover
- Answers at 11pm on a Sunday, when half your traffic shows up
- Turns a browsing stranger into a name, a number and a job type
Lead capture
Catches every enquiry from your forms, inbox and ads.
- Website forms, Google and Facebook ads, phone calls, walk-ins
- Reads your email inbox and pulls the enquiry out of the message
- The same person twice is one lead, not two — no duplicate chasing
Speed-to-lead agent
Writes the first reply to a new lead, then follows up twice.
- A personal reply in minutes — not a template blast, and not office hours only
- Two polite nudges if they go quiet, then it stops. No pestering
- The moment they reply, the nudges cancel themselves
One shared inbox
Every email and text with a customer, in one thread.
- Take over from the agent mid-conversation whenever you want
- See exactly what went out, when, and whether it was delivered
- No more “it’s somewhere in Dave’s phone”
Review agent
Asks happy customers for a review and drafts your replies.
- Asks once, after the job is actually finished — never before
- Pulls in your Google reviews and tags what people keep mentioning
- Writes the reply for you to paste. It never posts as you
The agent writes it. You decide if it sends.
Week one, every message waits for a human. You read what it's writing, approve or edit, and let it send on its own once you trust it. Quiet hours hold anything that would land at 11pm.
A won lead is the start of the work, not the end.
The lead engine hands off in two directions — to a price on the spot, and to a job on the board.
The rules underneath all of it
Automation people regret is automation that surprised them. Every agent here is built to hold back first and act second.
- Draft mode by default. Week one, every message waits for a human to approve it. You turn that off when you trust it — not before.
- Money and prices need a human. Budget changes and price changes arrive as proposals with the reasoning attached. They never execute themselves.
- It never invents a number. Every price, cost and report is computed from your actual records. The AI writes the sentence; the code does the arithmetic.
- Opt-outs are permanent. Someone asks to stop hearing from you and that's the end of it — across every agent, forever.
- One switch stops everything. A single kill switch holds every message across every agent, instantly. Quiet hours apply on top of it.
- Your data is yours to take. Leads, conversations, job records and costs export whenever you ask, in a format you can actually open.
How many enquiries did you miss last month?
Most owners don't know, which is the actual problem. Twenty minutes on a call and we'll work out roughly what it's costing you — and whether this is worth building.